Dr. Alaa Abousaif

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About This Project

Dr. Alaa Abousaif is a highly regarded gastroenterologist with two offices in Orange County, California. In addition to treating a full range of gastrointestinal disorders, Dr. Abousaif specializes in colon cancer prevention and treatment, functional bowel disorders, and obesity medicine. Because his clientele typically skews 30s – 60s, and because he takes a conservative approach to treatment using advanced technology, I decided to take a relatively conservative approach to copy and visuals. I used black and white photography to give the site a rich look with a bit of an “edge” to signify the advanced protocol Dr. Abousaif uses. Click here to view the full website.