BSSNY Pediatric Neurosurgeons

Brain and Spine Surgeons of New York is fortunate to have two of the finest pediatric neurosurgeons on staff, Dr. Michael Tobias and Dr. Avinash Mohan. They wanted the website to forward the brand equity of the Mother Site, while building trust with parents as to their expertise and at the same time, make sure parents understood they had their child’s best interests at heart. The website was deliberately designed to do just that. I incorporated lots of adorable photos of healthy kids, combined with copy that is warm, yet professional. Messaging stressed the fact that kids aren’t just little adults and must be treated by physicians who are specifically trained in pediatric neurosurgery. Click here to view the full site.